Leeds United Future/Forward
In May 2017, Andrea Radrizzani took 100% control of Leeds United. The club has been transformed both on and off the field and a new attitude and appetite is clear across the club and among its supporters.
In 2019, we have our centenary and by 2020, it is stated that the management will have redeveloped Elland Road and yet, our brand identity hasn’t kept up with the pace of exciting change nor does it reflect and help maximise the opportunities we have ahead of us.
The current identity is singularly associated with a past we would rather forget and is a barrier to the Leeds United that Andrea Radrizzani has started to build.
We have the potential and opportunity to signal ourselves as a progressive positive modern football club
CLIENT : LEEDS UNITED : OCT 2017