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With a 33% share Cadbury is by far the market leader in the hot food beverage category in the UK.

Declining consumption in the market prompted a relook at their iconic brand. 

CADBURY HOT CHOCOLATE | CADBURYKRAFT

Getting to the heart of the matter

Getting to the heart of the matter

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Our approach was simple.

Start with partnering the brand with Fairtrade. It is expected.
Tap into the brands distinct heritage and transform traditional into a luxurious comforting glow.

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Leading busy lives

Leading busy lives

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Aimed at a younger and more predominantly female consumer Cadbury Highlights offer a selection of light fun, chocolate favours.

The result a lighter, freer interpretation of the distinctive Cadbury livery.

A little Cadbury moment in the middle of our hectic day.

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