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Lypsyl has been protecting lips for over 35 years and sells one lip balm every 2 seconds.

The brands £3.9m market share was in decline by 10.4%.

The problem was clear, 70% of consumers were aged between 35-65, the long term future of the brand was at stake. 

LYPSYL | NOVARTIS

Love your lips

Love your lips

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The response - Loveable Lypsyl offering everyday fun that is young at heart and unashamedly retro. Focussing on fresh flavours with bags of personality we gave the brand a new lease of life. 

Like for like sales increased by 107%.

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