MATEY | SARA LEE / UNILEVER
Uncovering the real story
Unfortunately, after twelve redesigns and 25 different friends, including Wizard and Father Christmas Matey. The brand appeared to have lost his way.
We owed it to the parents of todays children to reclaim the bath time fun.
The Power of Storytelling
We soon realised where the problem lie.
Matey had no real story to tell. While blessed with an iconic and much loved character there was no tangible back story. We set about to fix this.
Welcome to the birth of Matey’s Bubble Bath Adventurers.
In the process we rescued the iconic skittle shape and gave Matey his charm back.
We teamed up with our friend and award winning children's author Andy Cutbill to write the story.
Not a wizard in sight.
The result ...not a wizard in sight! But a defined story with credible interlinked companions based around the central hero character.
Value sales increased by 26.6%.
Total market share has increased by 2.2%.