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Radox

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Our work on the global redesign of Radox has redefined the brand.

Based around the proposition of transforming your mood, the brand is structured around a selection of portfolio product segments, each with identifiable consumer mood states.    


RADOX | UNILEVER

Strategy & Vision

Strategy & Vision

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The project was won after a three way pitch. Our design response places the Radox brand mark firmly at the heart of the product range.

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Global Stretch

Global Stretch

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Expanding the design aesthetic across a global portfolio resulted in the development and management of a wide range of international products.

From Duschdas in Germany, Monsavon in France to the newly acquired Zest in Mexico all were adapted to ensure a a co-ordinated and economic use of assets.

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Going digital

Going digital

Providing all the brand assets is part of the scope of work.

From digital brand guidelines to website line-ups and consumer facing E-Commerce reworks we have the specialists to deliver across a range of fomats and platforms.

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New Product Development

New Product Development

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Bringing new product and innovation to the market is always a complex task. Product positioning and design are just part of the jigsaw. Our work on a new premium range for Radox saw all four design concepts submitted for research perform well. 

‘All designs communicate the desired benefits very well and outperform competition' surpassing 'the benchmark by up to 25%'

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Tactical v Strategic

Tactical v Strategic

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Every brand needs 'new news' and disruptive pieces. Radox is no different, whether it's for an international sporting event or a seasonal 'pick me up'

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