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unitedstudio/sure/rexona

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Sure/Rexona is the world's best selling deodorant. When we undertook the global redesign of the brand it was still a unisex brand.

With a wide and unweildy portfolio of products it was clear that the brand needed some significant restructuring.

SURE / REXONA | UNILEVER

When one becomes two

When one becomes two

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We set about creating two distinct personalities for the range. Rexona Women and Rexona Men was born.

A feminine waistline, colour palette and signature was introduced to the female range, masculine high performance cues for the male range.
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 ...   We redesigned the iconic brand mark tick, we successfully introduced sub brand architecture across the range and delivered this across multiple markets with all supporting assets.   The brand has never looked back.  ...

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We redesigned the iconic brand mark tick, we successfully introduced sub brand architecture across the range and delivered this across multiple markets with all supporting assets.

The brand has never looked back.

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Special occasions

Special occasions

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Nobody celebrates sporting occasions like the Dutch.

Designing a Limited Edition for the KNVB Olympic team there was only one place to start - Oranje.

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LBD friendly

LBD friendly

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There is nothing worse than your deo leaving ugly white marks on your top.

Rexona's solution a 'no white marks' deo called for a new approach and a complete change of product livery.


Black dress friendly and good enough to go in your handbag.

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Fit for the Catwalk

Fit for the Catwalk

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Collaboration comes in many forms. For Sure Crystal we worked with one of the London College of Fashion's most promising fashion designers, Marios Schwab.

We tasked Marios with sketching and detailing some initial patterns and textures that we interpreted to create packs fit for the catwalk.

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